Reservoir Brewing Company is a Houston based brewery that pays homage to the oil production that Texas is known for. The logo references a roughened, Western typeface and is contrasted with a Western style flourish made with hops instead of roses. Texas tends to convey a sense of boldness and strength and because of that and the oil theme, I used aluminum six packs as the carriers. The colors are dark and rich to give the carriers a bold presence and the illustrations are meant to look like a rich, Texan sunset to contrast the dark colors.