This is an identity for a psychedelic themed restaurant simply called "PsycheDeli". Using the 60's psychedelic culture as the inspiration, I designed the identity to be colorful, vibrant, and even a little trippy. As a deli, they serve traditional deli sandwiches along with desserts and beverages, but all the food items have a psychedelic twist to them in some way. The logo draws reference from the typography typically used in psychedelic rock posters from the time period to create the word PsycheDeli with an equally psychedelic olive sticking out of the top, as if the logo itself were a deli sandwich. The colorful logo looked great on black, which gave me the direction to make the rest of the identity completely black with colorful surprises inside.