This is an identity for a psychedelic themed restaurant simply called "PsycheDeli". Using the 60's psychedelic culture as inspiration, I designed the identity to be colorful, vibrant, and even a little trippy. The logo draws reference from the typography typically used in psychedelic rock posters to create a lockup with an olive sticking out of the top as if it were a sandwich. The colorful logo looked great on black, which gave me the direction to make the rest of the identity completely black with colorful surprises inside.
